For boutique gyms, yoga, CrossFit, pilates

Fill tours. Keep members.

Boutique fitness studios — we run the marketing stack that gets prospects in the door and keeps your best members telling their friends. The only page on this site with a real case study attached (so far).

Start a project → Book a 15-min call

The problem

Why the internet is working against you.

Your schedule on your site is always stale

Members check, find it wrong, stop checking. We solve this properly — either embedded from Mindbody/Glofox or a schedule system we actually maintain.

Instagram is the portfolio. Google is the discovery.

Most studio owners spend 90% of their time on Instagram and 10% on Google. But 'yoga near me' happens on Google. We rebalance.

Reviews drive tours drive signups

The flywheel only spins when reviews come in consistently. We built a review-request system for Knightstown Family Fitness — they went from 9 reviews to 150 in two years.

What we deliver

Everything you need. Nothing you don't.

Every service below is tuned for fitness studios specifically — not a generic marketing stack bent to fit.

A site that sells the first visit

Tour booking, class schedule, trainer bios — the 3 things prospects actually want.

Boutique fitness prospects research before they walk in. We make sure your site answers their 3 questions: what's your schedule, who are your trainers, how do I book a tour? Everything else is a nice-to-have.

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Included

Tour booking prominent on every page
Live class schedule (integrated or managed)
Trainer profiles with real photos + bios
Member testimonials woven throughout

Local SEO for "yoga/crossfit/pilates near me"

Rank for your modality in your town within 90 days.

Fitness search is hyper-local and hyper-modality-specific. We target the exact searches your ideal member is making — "CrossFit Greenville", "hot yoga near ECU" — not generic gym terms.

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Included

Modality-specific keyword research
Schema for LocalBusiness + ExerciseClass
Citations on Mindbody, ClassPass, Glofox
Modality-specific landing pages

Google Business Profile + review velocity

From 9 reviews to 150 with a 5.0 average — KFF's actual result.

Reviews are the fitness industry's currency. We install a post-class review request (text link from the front desk or the trainer's phone) and manage the response pipeline. It compounds faster than you'd think.

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Included

Post-class review request via SMS
Weekly GBP photo + post updates
Response templates for every review
Member-of-the-month social content

Ads + creator partnerships

Fill the tour calendar when organic hasn't caught up yet.

In the first 90 days before SEO kicks in, you need a faster channel. We run Facebook + Instagram ads targeting your local area, and we can draft a creator-partnership plan (like we did for KFF — gained over 1,000 followers in a year).

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Included

Meta (FB + IG) ad campaigns
Landing page per campaign
Creator partnership strategy + outreach templates
15% of ad spend, $300/mo minimum

Get all of this on a retainer →

Boutique fitness CAC

$150–$400

IHRSA member data 2024

Member LTV (8–14 mo retention)

$480–$2,800

AFAA / ACSM industry benchmarks

Tour-to-member close rate

30–50%

Boutique fitness operator surveys

KFF Google reviews

9 → 150

Knightstown Family Fitness, 2023–2025

A recent case

Knightstown Family Fitness

KFF was running on Facebook and word-of-mouth when we started. We built their first real website, rebuilt their Google presence, and launched an ads + review system that became their biggest source of new members.

Read the case study →

Google reviews

9 → 150

Average rating

3.5 → 5.0

Tours / mo from web

IG followers added

+1,000

Google trust badges

What about the green/blue checks?

Fitness studios don't qualify for Google Guarantee or Google Screened. Both badges are limited to home-services and professional-services verticals; gyms, yoga studios, CrossFit boxes, and pilates studios all sit outside the eligible list. The conversion mechanic that drives fitness signups is review-volume + active GBP, not trust badges. KFF's 150 five-star reviews are a stronger signal than any badge.

Resources

Worth bookmarking.

Hand-picked links for operators in this industry — some ours, some not. We only link to stuff we actually use or recommend.

association

International Health, Racquet & Sportsclub Association

The trade association for the fitness industry. Benchmarking data, operator education, and genuinely useful industry reports.

tool

Mindbody for studios

The most common booking / class management software in boutique fitness. We integrate with it regularly.

internal

Knightstown Family Fitness — our case study

Two years of work, real numbers. The case study we point every fitness prospect to.

Common questions

What you're probably asking.

Can you integrate our booking software (Mindbody, Glofox, Zen Planner)?

Yes — we work with all the major booking platforms. Your schedule widget, tour booking, and member-only content all live inside your new site.

How did you help KFF go from 9 to 150 reviews?

Texted review request after every tour and every 10th class. Custom 'leave a review' landing page. Response to every review, positive and negative. Two years of consistency. The system isn't clever — the consistency is what works.

What about seasonal slowdowns (January surge, summer drop)?

We build your ad budget around the industry's seasonal curve — more in January-February and September, less in June-August. Organic SEO keeps working through the slow months.

Can you help with social media content too?

Yes, as part of the retainer. We don't run your Instagram for you, but we'll supply photo + video content from the studio and draft the captions. You approve and post.

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Ready to get started?

A 15-minute call. We'll tell you exactly what we'd do for your business, and what it would cost.

Book a 15-min call → Send an inquiry