Notes on local web, quietly compounding.
Practical pieces on small-business websites, local SEO, AI search visibility, and what we learn running real client engagements out of Greenville, NC. No SEO myth-busting clickbait, no hot takes — just what works.
- · 8 min read
I audited 25 Greenville business websites. Here's what I found.
Mobile-fit, load speed, schema markup, AI-search citation — graded across 25 real Eastern NC small-business websites. The headline number: 0% appear in AI search for their own category. Here's the full breakdown.
Read more → - · 7 min read
Fix in public, month 1: foundation laid
What I shipped this week to start fixing Mainsail's AI-search invisibility. The diffs, the rationale, and an honest list of what's still broken.
Read more → - · 8 min read
We couldn't find our own studio in AI search
A local SEO studio that doesn't show up in ChatGPT. Why, what we're fixing, and a monthly public tracker so you can watch the climb.
Read more → - · 3 min read
Why we're starting this journal
A short note on why a 2-person studio is publishing a blog in 2026, what we'll write about, and what we won't.
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