Skip to main content
For hair salons, barber shops, nail salons, med spas

Beautiful in person. Invisible online.

Most salons and spas are visual-first businesses with visual-last websites. We fix that — and run the Google Business Profile, SEO, and review system that turns your Instagram following into actual booked appointments.

The problem

Why the internet is working against you.

01

Instagram-first culture starves your Google presence

You know the Instagram algorithm. You don't know the Google algorithm. But clients find salons on Google — 87% check reviews before booking — and your profile hasn't been touched in months.

02

New stylists need site updates constantly

Every stylist hire, every service add, every price change needs a site update. If your last update was your last stylist change 14 months ago, your site is lying to clients.

03

Your booking software is a black box

Vagaro, Booksy, Square Appointments — they own your booking data and show you none of the attribution. You have no idea whether new clients are finding you through Google, Instagram, or walk-by.

What we deliver

Everything you need. Nothing you don't.

Every service below is tuned for salons & spas specifically — not a generic marketing stack bent to fit.

A visual-first website worth the stylists

Stylist portfolios, service menu, booking — on par with your work.

Salons lose clients when their site looks worse than their Instagram. We rebuild yours around the stylists, the services, and the aesthetic — so the first impression matches the experience.

See how we run this service →
Included
  • Stylist profile pages with real portfolios
  • Service menu with clear pricing
  • Booking integration (Vagaro, Booksy, Square)
  • Before/after gallery that actually converts

Local SEO for service-specific searches

Rank for "balayage [town]", "fade [town]", "med spa near me".

Salon clients search by service, not by shop. We target the exact treatments you offer — balayage, fade, gel manicure, Botox, lash extensions — at the town level where clients actually live.

See how we run this service →
Included
  • Service + geography keyword targeting
  • Schema for BeautySalon + HealthAndBeautyBusiness
  • Citations on Yelp, Booksy, StyleSeat, Vagaro
  • Monthly ranking + booking attribution

Google Business Profile run weekly

Photos, posts, reviews — on the schedule your Instagram deserves.

Treat GBP like your best stylist treats their chair — consistently, with real photography and real attention. We push weekly updates so your profile feels alive, not abandoned.

See how we run this service →
Included
  • Weekly before/after photo updates
  • Weekly Google Posts (services, promotions, team)
  • Review response management
  • Holiday + seasonal post planning

Content + social assist

We don't run your Instagram — we make it easier to run.

Your hands are literally in client's hair. Content capture + scheduling is the bottleneck. We provide photo templates, caption drafts, and a monthly content batch so your socials don't die the week after a new hire.

Included
  • Monthly content batch (4-6 photo + caption sets)
  • Stylist onboarding template (bio + headshot)
  • Seasonal promo planning
  • Response templates for DMs
Clients who check reviews before booking
87%
Booksy 2024 Consumer Report
Salon client LTV (18-mo retention)
$300–$1,500
Professional Beauty Association
Med spa LTV
$1,500–$5,000+
AmSpa 2024 Industry Report
Starting price
$500 + $400/mo
Google trust badges

What about the green/blue checks?

Salons, barber shops, nail salons, and med spas don't qualify for Google Guarantee or Google Screened. Beauty and personal-care services aren't in the eligible verticals — even med spas, despite the medical-adjacent positioning. Google considers these consumer-discretionary rather than emergency / regulated services. The conversion lever for this category is GBP photography + review velocity. A salon with 200 5-star reviews and weekly fresh photos beats a salon with a trust badge that doesn't exist.

Resources

Worth bookmarking.

Hand-picked links for operators in this industry — some ours, some not. We only link to stuff we actually use or recommend.

Common questions

What you're probably asking.

Can you integrate our booking software?

Yes — Vagaro, Booksy, StyleSeat, Square Appointments, Acuity, SimpleSpa, whatever you use. Your booking flow stays where it is; we just make the path to it cleaner.

We're mostly known on Instagram. Do we even need a website?

Yes — but for a specific reason. Instagram is discovery; your website is conversion. Even clients who find you on IG will often Google you before booking. A good website closes the bookings that Instagram started.

What about med spas? Different services?

Yes — med spas have compliance requirements around medical claims (can't say 'treats' when we mean 'reduces appearance of'), and the LTV is 3-5× a salon so the economics support more marketing spend. We'll adjust the approach accordingly.

Do you shoot before/after photography?

For Eastern NC clients, yes. For others, we provide a simple photo protocol (lighting, angle, consistency) and a branding template you can apply to photos you shoot in-house.
Also worth a look

Ready to get started?

A 15-minute call. We'll tell you exactly what we'd do for your business, and what it would cost.

Book Email Call