Most salons and spas are visual-first businesses with visual-last websites. We fix that — and run the Google Business Profile, SEO, and review system that turns your Instagram following into actual booked appointments.
You know the Instagram algorithm. You don't know the Google algorithm. But clients find salons on Google — 87% check reviews before booking — and your profile hasn't been touched in months.
Every stylist hire, every service add, every price change needs a site update. If your last update was your last stylist change 14 months ago, your site is lying to clients.
Vagaro, Booksy, Square Appointments — they own your booking data and show you none of the attribution. You have no idea whether new clients are finding you through Google, Instagram, or walk-by.
Every service below is tuned for salons & spas specifically — not a generic marketing stack bent to fit.
Stylist portfolios, service menu, booking — on par with your work.
Salons lose clients when their site looks worse than their Instagram. We rebuild yours around the stylists, the services, and the aesthetic — so the first impression matches the experience.
See how we run this service →Rank for "balayage [town]", "fade [town]", "med spa near me".
Salon clients search by service, not by shop. We target the exact treatments you offer — balayage, fade, gel manicure, Botox, lash extensions — at the town level where clients actually live.
See how we run this service →Photos, posts, reviews — on the schedule your Instagram deserves.
Treat GBP like your best stylist treats their chair — consistently, with real photography and real attention. We push weekly updates so your profile feels alive, not abandoned.
See how we run this service →We don't run your Instagram — we make it easier to run.
Your hands are literally in client's hair. Content capture + scheduling is the bottleneck. We provide photo templates, caption drafts, and a monthly content batch so your socials don't die the week after a new hire.
Salons, barber shops, nail salons, and med spas don't qualify for Google Guarantee or Google Screened. Beauty and personal-care services aren't in the eligible verticals — even med spas, despite the medical-adjacent positioning. Google considers these consumer-discretionary rather than emergency / regulated services. The conversion lever for this category is GBP photography + review velocity. A salon with 200 5-star reviews and weekly fresh photos beats a salon with a trust badge that doesn't exist.
Hand-picked links for operators in this industry — some ours, some not. We only link to stuff we actually use or recommend.
Salon industry association — education, legislation tracking, and real operator data.
For med spas specifically: compliance, best practices, and industry benchmarks.
How we run GBP for salons — weekly cadence, photo standards, review response.
A 15-minute call. We'll tell you exactly what we'd do for your business, and what it would cost.