Plain-English answers to the questions you keep asking.

Evergreen explainers for small-business owners. No jargon, no SEO blog filler — just what each thing actually means and what to do about it.

• AI Search

  How do I get my business cited in ChatGPT and Perplexity?

  AI search engines name businesses they can verify three ways: an unambiguous entity (schema markup + Google Business Profile + Wikidata), authoritative independent mentions (Reddit threads, YouTube videos, local press, vertical directories), and crawlable structured content on the business's own site. If all three are in place, AI citation typically takes 60–180 days. Without all three, it doesn't happen — no matter how good the website is.

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• Local SEO

  What is local SEO?

  Local SEO is the practice of getting a business to show up in Google's location-based search results — Google Maps, the local pack, and the regular blue-link results when someone includes a city or 'near me'. It's the kind of SEO that matters most for any business whose customers come from a specific geographic area.

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