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For independent restaurants, bars, and breweries

Fill tables on the slow nights.

Independent restaurants and bars — we build menu-driven websites, run the Google Business Profile, and manage review velocity so your Tuesday is as busy as your Saturday.

The problem

Why the internet is working against you.

01

Google is your menu now

More diners see your menu on Google than on your website. If your GBP listing shows no menu, wrong hours, or 3 stars, you lose the booking before anyone clicks through.

02

Reviews swing weekend traffic by 30%+

A Harvard Business School study found that one additional star on Yelp drove a 5-9% lift in restaurant revenue. The effect is stronger for independents than for chains.

03

Chains are buying Google ads on your neighborhood

Applebee's, Outback, and the national chains bid on 'dinner near me' in your zip code. We can't out-bid them, but organic + GBP lets you out-rank them for the searches that matter.

What we deliver

Everything you need. Nothing you don't.

Every service below is tuned for restaurants & bars specifically — not a generic marketing stack bent to fit.

A website built around the menu

Menu, photos, hours, reservations — the 4 things every hungry person wants.

Restaurant websites have one job: sell the first visit. We design yours around the menu, the room, and the hours — with a reservation button that works on a phone while someone's driving.

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Included
  • Menu front and center, mobile-optimized
  • OpenTable / Resy / Tock integration
  • Photography you can actually use
  • Updated-weekly menu changes

Local SEO for your cuisine + neighborhood

Rank for "[cuisine] near [neighborhood]" — not the whole city.

Restaurant SEO lives and dies on neighborhood-level targeting. We build your site to rank for the exact searches your diners make — 'italian restaurant downtown greenville', not 'best food in NC'.

See how we run this service →
Included
  • Neighborhood + cuisine keyword targeting
  • Schema: Restaurant + Menu + Reviews
  • Citations on Yelp, OpenTable, TripAdvisor, Nextdoor
  • Monthly ranking + reservation conversion tracking

Google Business Profile, run relentlessly

Menu updates, weekly photos, review response — your most-visited page.

For restaurants, GBP is bigger than your website. We treat it that way: weekly photo updates, menu changes pushed same-day, every review responded to within 24 hours.

See how we run this service →
Included
  • Menu on GBP (not just on your site)
  • Weekly photos — dishes, room, events
  • Review response within 24 hours
  • Special event posts (seasonal menus, live music)

Review velocity program

More 4.5-star reviews means more bookings. We install the system.

One extra star on Google is worth more than a full page of ads. We install a QR code on every check, a server training playbook, and a response system that treats every review as a marketing event.

Included
  • Table-card QR code for post-meal reviews
  • Server training on the ask (2 minutes, not awkward)
  • Negative review response protocol
  • Monthly review count + rating report
Revenue lift per extra Yelp star
+5–9%
Luca, Harvard Business School (2011)
Diners who check reviews before going
77%
BrightLocal 2024 Local Consumer Review Survey
Restaurant marketing ROI target
5–8×
National Restaurant Association
Starting price
$500 + $400/mo
Google trust badges

What about the green/blue checks?

Restaurants don't qualify for Google Guarantee or Google Screened — neither program covers food and drink. What drives restaurant discovery is GBP review velocity (per the Harvard study, an extra Yelp star = 5-9% revenue lift) and menu freshness on the GBP listing. Spend the budget on the cadence work, not on chasing a badge that isn't available.

Resources

Worth bookmarking.

Hand-picked links for operators in this industry — some ours, some not. We only link to stuff we actually use or recommend.

Common questions

What you're probably asking.

Can you integrate our reservation system (OpenTable, Resy, Tock)?

Yes — all of them. Reservations should be one tap from any page on your site, and the integration stays in sync with your host stand.

How often do you update the menu on the site?

As often as you change it. Most of our restaurant clients push menu updates monthly; we publish within 24 hours of receiving them. Seasonal shifts and specials go up same-day.

What about ads? Worth running for a restaurant?

Sometimes. For a neighborhood restaurant with strong organic, probably not. For a new opening or a slow-to-build location, Meta + Google ads targeted to a 3-mile radius can jump-start trial. We'll tell you honestly if we think it's worth the spend.

Do you do photography?

We can shoot food and room photography in-house for Eastern NC clients. For farther locations, we can help you direct a local photographer and art-direct the shoot.
Also worth a look

Ready to get started?

A 15-minute call. We'll tell you exactly what we'd do for your business, and what it would cost.

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